I design with intention.
Strategic web & brand design for brands that are ready to look like who they actually are.
I started Studio Trixi because I believed that good design should do more than look beautiful — it should work.
I am Trixi a web and brand designer from Sweden, now living and working internationally. Over the past 3 years, I have built websites and brand identities for travel brands, hospitality businesses, lifestyle founders, and creative entrepreneurs across multiple countries.
My path hasn't been linear. I have moved countries, built a studio from scratch, worked with clients across time zones, and learned through every project that the best design comes from understanding a brand's direction — not just its aesthetics.
Studio Trixi is the next chapter. More focused. More intentional. Built around the clients I do my best work for: the travel and lifestyle brands that are growing into something bigger and need their identity to match.
I work from wherever I am, often Stockholm, often somewhere warmer close to a wave. What doesn't change is the quality of the work, the depth of the thinking, and the belief that your brand should feel as evolved as you are.
What I believe about design
Strategy comes before aesthetics.
I don't open Figma or any design tool until I understand the brief, the audience, and the goal. Beautiful design that doesn't convert is just expensive decoration.
Your brand should feel like the best version of you.
Not a trend. Not what your competitor is doing. Not what looked good in 2022. The brands that stand out are the ones that are genuinely, specifically themselves.
The designer-client relationship matters.
My best work has always come from real collaboration. I want to understand your business, not just your colour palette. If you want someone to just execute instructions, I'm probably not the right fit — and that's okay.
Good design is never finished — it evolves.
A website is not a product you build once. It is a living asset that grows with your business.
I design with that future in mind, and you should as well.
• 8+
Websites launched
• 3
Countries
• 100%
International
• 3
Years running
Working with Studio Trixi
What to expect
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A discovery call before any proposal
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A clear brief and strategy document before design begins
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Regular check-ins — no radio silence
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Honest feedback when something isn't right
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Files and assets delivered cleanly, always
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A designer who answers your messages
This studio is a good fit if you…
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Are ready to invest in design, not just spend on it
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Have a clear direction but need help executing it
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Value strategy as much as aesthetics
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Want an ongoing creative relationship, not a one-off job
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Work in travel, lifestyle, hospitality, or the creative space
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Are open to being challenged (kindly) on your brief
I work primarily in Figma for design and prototyping, and build across Wix Studio, Squarespace, Webflow, and WordPress depending on the project's needs and your preference. For branding work I use the full Adobe suite alongside Figma. I am comfortable working within agency workflows and adapting to existing brand systems.
